"...And that repentance and remission of sins should be preached in His name to all nations, beginning at Jerusalem." (Luke 24:47)

Because of the intense competition in the automobile industry, car makers try to keep their design breakthroughs secret. A company that can offer a new and desirable feature on its cars gains a coveted selling edge in a tough market. That's why it was surprising when a Mercedes-Benz ad showed one of their cars being crashed into a brick wall during a safety test. The way it withstood the impact revealed that its energy-absorbing construction could save lives. Even though Mercedes-Benz holds the patent on the safety design, competitors were free to use it because the company does not enforce its claim. When asked why, the automaker's spokesman replied, "Because some things in life are too important not to share."

Likewise, the good news of forgiveness through Christ is too important not to share.